Business Communication Today, 16th Edition  ·  Bovée & Thill  ·  PearsonAI LIVE
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Connected guidance across the full teaching experience
BCT16 Teaching Accelerator™

AI didn't fix student communication—it exposed what's missing.

Bring real-world business communication into your course with guided tools that help students strengthen judgment, improve revision, and communicate with greater clarity, credibility, and professionalism.

Every tool doubles as an AI lesson: in most cases students prompt, evaluate, and revise real AI output—building both stronger messages and lasting AI-literacy skills.

This is the only place where instructors can see, test, and fix AI-era communication problems in real time.

BUILT-IN COACHES
Integrated with Business Communication Today, 16th Edition

Diagnosis

Show students where polished writing falls short in real work.

Coaching

Guide revision with stronger judgment and better audience focus.

Career Readiness

Connect classroom communication to real employer expectations.

Live activity
Illustrative examples:
Instructor Diagnosis

What's your biggest challenge right now?

Select the challenge that fits — and we'll show you exactly which tools to use first.

Prefer to work by chapter? Browse by chapter →

Why this matters

Move beyond AI-generated answers to real learning.

Typical AI Use
  • Generates answers quickly
  • Encourages shortcuts
  • Hides gaps in understanding
  • Focuses on output, not improvement
With AI Coaches™
  • Builds critical thinking
  • Strengthens communication skills
  • Makes weaknesses visible and teachable
  • Supports continuous improvement

See how this works in your classroom.

These tools give you immediate ways to strengthen student communication and demonstrate where judgment matters.

AI Coach in Action

The AI Writing Stress Test™

Paste AI-generated writing into a professional communication gauntlet — surfacing audience, tone, ethical, and cultural failures that grammar tools can't detect.

AI Coach in Action

Communication Risk Radar™

Builds a prompt for your own AI chat to review four risk dimensions — legal, ethical, reputational, and interpersonal — with flagged excerpts and suggested fixes.

AI Coach in Action

What Will AI Miss? — Dual Audit™

Builds a prompt for an AI grader and a simulated hiring manager in your own AI chat, then displays the pasted results side by side.

Get a Quick Snapshot  ·  The AI Writing Stress Test™
A 2-minute win. A 10-minute transformation.
Step 1 · 2 min
See what AI misses
Step 2 · 5 min
Run it on your material
Step 3 · 10 min
Apply it to your course
You've completed 0 of 3 steps
This tool builds a prompt from your text — it doesn't call any AI service itself. Copy the prompt into an AI chat account you already have (ChatGPT, Claude, Gemini, Copilot), then paste the reply back below.

Built-In Coaches™

Tools that actively guide students — not just assess them.
Built-In Coach™

Elevator Pitch Studio™

Six prompt-based practice modes — including live audience personas and hostile stress-test scenarios — that respond dynamically to whatever the student actually says.

Built-In Coach™
Built-In Coach™

Etiquette Lab™

Scenario-based coaching across Email & Messaging, Virtual Meetings, Networking & Events, and Hybrid & Digital — students choose responses and immediately see the professional consequences.

Built-In Coach™
Built-In Coach™

AI Interview & Presentation Coach™

Students upload a recorded presentation or mock interview to Google Gemini with a coaching prompt and request feedback across 32 skills — voice, body language, content structure, slide design, and overall impact.

Built-In Coach™

See all Built-In Coaches in the full library →

Next Step
Explore Teaching Solutions
Start with one Teaching Solution that addresses your most immediate challenge, and expand as your course evolves.
Explore Teaching Solutions →
Where to Begin

Three tools. Immediate impact.

Start with any one of these — each gives you and your students a clear, concrete experience of what stronger communication judgment looks like.

01

The Syllabus Stress Test™

Exposes hidden course vulnerabilities and reveals where alignment, coverage, and structure may need strengthening.

02

The AI Writing Stress Test™

Shows where AI-generated writing falls short and why professional communication requires stronger judgment.

03

Communication Risk Radar™

Scans any student message across four risk dimensions and delivers a specific fix — not grammar correction, but professional consequence awareness.

Three new tools — just added.

Deepen the AI vs. Human conversation and bring neuroscience-backed writing analysis into your classroom.

New · Classroom Resources

Cognitive Load Analyzer™

Scans student writing for cognitive overload across four dimensions — sentence complexity, jargon density, chunking structure, and information sequencing — and returns a NeuroOptimized™ rewrite with a before/after toggle.

New · AI vs. Human

SCARF Model Auditor™

Scans any workplace message for threats to the five neurological drivers that determine cooperation or shutdown — Status, Certainty, Autonomy, Relatedness, and Fairness — with a SCARF-safe revision and "What Changed & Why" explanation.

New · AI vs. Human

Audience Brain Simulator™

Students select multiple reader profiles — High-Stress Executive, Non-Native Speaker, Skeptical Colleague, and more — and see how each reader actually processes the same message, with an attention map and recommended revision for every audience gap.

🧠 NeuroOptimized Learning™ Lab
These three tools live together in a dedicated Lab page.
Grounded in Cognitive Load Theory, the SCARF Model, and audience simulation research — explained in full, with classroom context.
Explore the Lab →
Tool Categories

Explore the broader Teaching Accelerator™.

48 tools across six categories — use what fits, add more when it matters.

🫂 Team & Group Communication Dynamics

Team / Group Communication Dynamics™ (Health Monitor / Writing Analyzer)

Instructor Feedback

What instructors are saying.

"

Students immediately saw what was missing in their writing—and more importantly, how to fix it.

"

This gave me a faster, clearer way to show the difference between "correct" and "effective."

"

What used to take an entire class session now takes minutes—and students actually get it.